맘블로거의 영향력 조사

미국 "Mom Central Consulting"에서 미국과 캐나다의 파워 맘블로거 300명을 대상으로 인터뷰 조사 결과 78%가 넘는 맘블로거들이 제품 및 서비스에 관해서 리뷰를 쓰는것으로 나타났다.  

•Over 78% of Mom Bloggers now review products and services.
•96% of Moms value recommendations they find on Mom Blogs.
•94% of Moms rely on other Moms to make purchasing decisions.
•92% of Mom Bloggers want to more closely communicate with companies.
•More than 60% of Mom Bloggers consider making money important and want more connectivity to companies.
•37% of Mom Bloggers have been contacted as resources for the press.
•39% spend more than 7 hours a week on their blog.
•25% write under a pseudonym.

관련기사:Mom Central: Mom Bloggers powerful yet maverick
             Illuminating the Power of Mom Bloggers and How They Can Position Brands for Success