커뮤니티 측정 지표 (Metric)

커뮤니티 측정 지표(Metric)

Number of sign-ups for community updates (e.g., newsletter opt-in)

Number of "send to a friend" messages

Time spent with community content (e.g., films, music)

Member conversion rate (percentage of completing goals)

Dollar amount of revenue influenced by community members

Percentage of revenue influenced by community members

Number of friends added in social networks (e.g., MySpace.com)

Number of blog views and comments

Number of sign-ups via member referrals (with or without incentives)