Collaboration and the creation of the Xbox 360

마이크로소프트의 게임 콘솔인 Xbox 360의 디자인 개발 뒷애기를 다루고 있다.
단순한 게임기로서의 기능이 아닌 디자인과의 결합을 통하여 브랜드를 강화시켰다.

Traditionally, industrial design, graphic design, user-interface design, advertising, and so on have been separate disciplines, with a product essentially being handed off from one to the other in logical sequence. However, delivering the integrated customer experience demanded today requires a more cooperative and, in many ways, more difficult approach.

관련기사:The New Game in Design/Collaboration and the creation of the Xbox 360