디지털마케팅/디지털마케팅사례
E-mail을 기반한 사진앨범제작 "Life Trackers"
Marketcast
2007. 3. 11. 19:47
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Best of all, there's no cost to join, and customers can get a printable PDF of their book for free. Here's how it works: after a customer signs up, they’re given a personal Life Trackers email address. To add content to their book, they simply send an email to that address with the text in the body of the message.
They can add the address to their email distribution lists for big announcements, such as an engagement or birth. Copy it in on personal correspondence about a trip or big event. Forward meaningful replies from friends and family – or better yet, share the email address with them to collaborate on a book. In addition to sending text, users can attach up to three pictures with each message.
Besides obvious applications like travel journals or memoirs, Life Trackers suggests using the service to keep track of love letters, messages from college, or emails about a new baby. “Each year, hundreds of thousands of people send dozens of emails about their child's first year of life to friends, family, parents and grandparents, and they receive dozens of replies. Now, you can collect text and images from yourself, and from friends and family, about your baby's birth, first month at home, first smile, first food and first step. Just send everything to your Life Trackers account.”
관련사이트:www.lifetrackers.com