Old Media and New Media: Friends, Not Foes

Marketcast 2006. 11. 9. 15:07

비즈니스 위크의 기사에 따르면 전통적인 미디어 기업들은 새로운 뉴미디어 기업들을 적으로 생각할것이라 아니라 새로운 동반자의 파트너쉽을 통하여 콘텐츠 비즈니스 및 수익모델 확장을 모색해야한다고 지적하고 있다.

Although Apple Computer (AAPL; ranked 4 STARS, buy) isn't an Internet company, it also has become an important Internet distribution and money-making partner for TV companies. iTunes is the world's most popular online video store. As of September, 2006, Apple was selling more than 1 million videos a week, with content from more than 220 different TV shows. In September, the company announced a movie download service with more than 75 titles.
In addition, a number of smaller companies sell online video advertising to enable purveyors of online video content to make money from their offerings. We believe Google and Yahoo! also have notable opportunities in this area.
In our opinion, the faster traditional media firms work toward partnerships focused on making money from content, the sooner they will be able to reap the benefits.