마케팅 전략/마케팅분석

RSS를 통한 마케팅전략 및 측정

Marketcast 2005. 8. 12. 10:29
RSS를 통한 마케팅 전략

- Drive traffic to your content.
- Increase e-commerce.
- Extend advertising and branding.
- Distribute corporate communications, press releases, and investor relations content.


RSS의 마케팅 효과측정

- Track new feed subscribers.
- Monitor click-throughs from feeds.
- Measure RSS ad response
- Assess costs.


관련기사: Add RSS to Your Marketing Mix