RSS metrics

Like any other online initiative, if you are setting up RSS you should consider the metrics for its measurement too. There are two main RSS metrics:

• Feed subscribers - new subscribers, cancellations
• Click-throughs from feeds

To further understand the RSS user behaviours, you should also consider:

• RSS usage patterns.  This is the study of viewing versus clicking times and patterns to determine the best times to publish content. According to a research conducted by Pheedo - an RSS-WebLog marketing solutions company, users tend to read more in the mornings but click more at night.
• Site usage patterns for RSS traffic.  This is the study of RSS user behaviours on your site via segmentation functionality provided by your Web Analytics tool.

관련기사:RSS Metrics and Analytics - Measuring the Effectiveness of Your RSS Implementation