마케팅 ROI구현을 위한 4A

웹트렌즈에서 마케팅 ROI를 구현하기 위해서 4A에 집중해야한다고
강조하고 있다.

Accountability: Marketing must prove its contribution to the overall business and be accountable to measurable results.

Analysis: Marketing requires both art and science, and analysis will no longer be an after-thought, instead measurable results will drive strategy.

Accuracy: Performance metrics must be consistently and accurately measured across all marketing initiatives and web properties.

Action: Optimization is only successful when it's an ongoing process of leveraging your analysis to take decisive actions toward improving results.

Make marketing ROI a reality in 2005. Leverage the Web as your ultimate marketing laboratory and take control of the 4 A's within your marketing organization.

출처:WebTrends