AD:TECH 2004 인터렉티브 마케팅 컨퍼런스

AD:TECH 2004 인터렉티브 마케팅 컨퍼런스가 열린다.
컨퍼런스 주제 세션들을 보니 정말 가고 싶다..^^
특히 최근 이슈가 되고 있는 크로스 채널 마케팅 전략 과 Emotion , Buzz등의
마케팅 효과측정 관련 주제들은 정말 듣고 싶다.
내가 듣고 싶은 세션주제들을 정리해봤다..^^

Track 1: Media Matters

Wednesday, November 10, 2004
10:00am - 11:00am	Holistic Measurement of Cross Channel Marketing
11:15am - 12:15pm	Reaching Consumers Across Media Channels

Track 2: Branding/Marketing

11:45am - 12:45pm

Branded Entertainment Marketing

11:45am - 12:45pm

Creating Emotional Loyalty

3:15pm - 4:15pm

Branded Entertainment Fun & Games

Track 3: Future Think

3:15pm - 4:15pm	Fantasy Rotisserie: Tech Tool Games
4:30pm - 5:30pm	Experience Vs. Exposure Driven Consumer Engagement

Track 5: Actionable Marketing

2:00pm - 3:00pm	Word of Mouth Marketing Management and Measurement Part I
3:15pm - 4:15pm	Humor Highlight: Performance Art Search Lampoon Word of Mouth Marketing Management and Measurement- Part II

11:45am - 12:45pm

Mobile Marketing II The NEW Creative Unit: Part II Advanced Paid Search Campaign Optimization

11:15am - 12:15pm

Data Mining for Demand Generation

출처:http://www.ad-tech.com/sessions_byTrack.asp?SubEvent=14