SMO-social media optimization

최근에 블로그를 기반한 관계지향적인 Social Media들이 활성화되면서
입소문마케팅등의 강력한 마케팅툴로 자리잡아가고 있다. 여기에 대응하여
Social media 친화적인 마케팅최적화 전략이 SMO(social media optimization)이다.

The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs.

관련기사:
- Social Media Optimization: It's Like SEO, For Social Sites
- Introduction to Social Media Optimization
- 5 Rules of Social Media Optimization (SMO)
- Social Media Optimization : 13 Rules of SMO
- New Rules for Social Media Optimization