The Long Tail

When you think about it, most successful businesses on the Internet are about aggregating the Long Tail in one way or another. Google, for instance, makes most of its money off small advertisers (the long tail of advertising), and eBay is mostly tail as well - niche and one-off products. By overcoming the limitations of geography and scale, just as Rhapsody and Amazon have, Google and eBay have discovered new markets and expanded existing ones.

Rule 1: Make everything available
Rule 2: Cut the price in half. Now lower it.
Rule 3: Help me find it

관련기사:The Long Tail